Transforming Ecommerce Scalability with Webhooks

Improving Reliability and Cost-effectiveness for a US-Based Ecommerce Customer


In the dynamic world of Ecommerce, scaling your operations to handle peak traffic while ensuring data integrity and cost-effectiveness is crucial. Our US-based Ecommerce customer faced challenges with Webhooks, which periodically failed due to spikes in traffic. These failures not only led to an inundation of server requests but also posed a risk of data loss. Traditional auto-scaling solutions were insufficient to address these issues, and a lack of records for successful webhook acknowledgments compounded the problem.

The Challenge

The primary challenges facing our customer included:

Webhook Failures

Webhooks were prone to failures during traffic spikes, jeopardizing data integrity and operational efficiency.

Data Loss Risk

The time taken for launching new servers during traffic surges posed a significant risk of data loss.

Lack of Visibility:

SAAS provider absence of detailed records for successful webhook acknowledgments hindered monitoring and troubleshooting.

The Solution

To address these challenges, we introduced a serverless API layer into our customer’s Ecommerce infrastructure. This innovative approach improved reliability and cost-effectiveness, transforming their Ecommerce operations.

API Gateway Integration

We implemented an API gateway to receive the webhook requests, ensuring smooth data flow from SAAS platform.

Serverless Processing with AWS Lambda:

Webhook data was logged in Amazon DynamoDB using AWS Lambda, providing a scalable and cost-efficient solution to handle incoming requests.

AWS Batch Processing

The webhook requests were processed in the serverless environment using AWS Batch, eliminating the need to deploy high-cost servers during traffic spikes.

Services involved





The Results

Our serverless approach yielded substantial benefits for our customer:

Enhanced Reliability

Webhook failures were virtually eliminated, ensuring a seamless and uninterrupted flow of data.

Data Integrity

The risk of data loss during traffic spikes was completely mitigated, safeguarding our customer's critical information.

Cost Savings

The serverless solution significantly reduced infrastructure costs compared to traditional server-based scaling, making it a highly cost-effective option.

Visibility and Monitoring

Detailed logs and records were maintained in DynamoDB, providing our customer with the necessary visibility and insights into webhook processing.


The transformation of our US-based Ecommerce customer’s operations showcased the power of serverless architecture, scalability, and cost-effectiveness. By integrating AWS Lambda, DynamoDB, and AWS Batch into their infrastructure, we not only resolved the challenges they faced but also positioned them for future growth and adaptability.
If you’re looking to enhance your Ecommerce scalability, improve reliability, and reduce operational costs, consider the serverless approach that successfully transformed our customer’s Ecommerce operations. Contact us today to learn how we can help you achieve similar results and navigate the ever-evolving Ecommerce landscape with confidence.