Boost Sales using Pre Order and Back Order Notification
Introduction
In e-commerce, when a product is out of stock, there’s a risk of losing customer interest, potentially leading to business losses for the seller. However, implementing a preorder option can effectively address this issue by allowing customers to place orders for items that are temporarily unavailable and providing them with notifications about the expected delivery timeline.
Challenge
Lack of Native E-commerce Framework Support: Many widely used e-commerce frameworks lack native features to support preorder product sales. This absence poses challenges for businesses, resulting in potential losses and a negative impact on the reputation of the business.
Limited Visibility into Customer Interest: Without a preorder system, sellers may lack visibility into the level of customer interest in products that are currently out of stock. This hampers their ability to make informed decisions about inventory management and marketing strategies.
Solution
We've introduced a new feature that seller can able to select the product as Pre-order products and when can be back in stock. The system will clearly communicate the preorder option on the product page, emphasizing the benefits and the expected delivery timeframe. Transparency is key to managing customer expectations effectively. We provided an option to give discount for Pre order purchase. It will give interest to customer to purchase the products.
The system has an automated feature to notify customers about the status of their preorders, including updates on manufacturing, shipping, and delivery. This keeps customers informed and reduces the need for manual follow-ups.
Offered flexible payment options for preorders, such as full payment upfront or partial payment with the remainder due upon shipment. This accommodates different customer preferences and enhances convenience.
Result
Incorporating a preorder option into your e-commerce strategy can be a proactive measure to mitigate losses associated with out-of-stock products. By keeping customers engaged, generating revenue, and enhancing satisfaction, preorders contribute to the overall success of your business, especially during periods of fluctuating inventory availability.